Monday, December 1, 2014

The Commercialization of the Holday Season, by Jason Phelps

The holiday season is a special period of reflection, getting together with loved ones, happiness, joy, and caring for people who are less fortunate.  People can enjoy the Christmas music being played on most radio stations, watch the Christmas specials and movies on TV, and decorate their homes with Christmas decorations.  Many people are donating money and time to charitable organizations such as the Salvation Army, Gleaners Food Bank, Detroit Meals on Wheels, and various local soup kitchens.  However, the Holiday Season continues to lose its meaning year after year because of consumer retailers such as Best Buy, JCPenney, Sears, Office Max, Office Depot, Staples, Wal-Mart, K-Mart, Macy’s and Target advertising their door buster deals and other sales specials before Thanksgiving and opening their doors on Thanksgiving Day. This encroaches on employees’ and other peoples’ time spent enjoying great food and fellowship with family and friends.  It also distracts us from the true meaning of Thanksgiving which means to give thanks to our Lord and Savior Jesus Christ for all that he has done for us and being thankful for the things we have.  My argument will focus on the commercialization of the Holiday Season. 

The period of giving thanks, spending time with family and friends, and caring for the less fortunate has been heavily replaced with materialism and greed.  For example, Schiavone (2014) talks about two ladies camping outside of Best Buy in Beaumont California 22 days prior to Black Friday sales beginning at 5:00pm Thanksgiving Day.  She says, “Even though the deals for this year’s Black Friday Shopping at Best Buy have yet to be released, two women have started their annual camp-out experience in front of a local store.  Vickey Torres of Cabazon and Juanita Salas of Beaumont arrived on Wednesday 22 Days prior to the beginning of the infamous shopping day on Thanksgiving night.  “We could have started later, but then we wouldn’t be sure to get first in line”, Torres told patch on Friday, as she and Salas sat under the hot sun in front of the electronic store.  They only get a few items at lower prices and its first come, first served.  Torres and Salas said they’ve each camped out in front of Best Buy for the last few years.  Each woman says they take turns heading home to shower and eat during their stay.  The women said they are hoping to score a good deal on a TV this year.  As for people who might say that what they’re doing is bizarre, “Some people say we’re crazy,” Torres said but that doesn’t bother her one bit.

Dobson (2014) explained the mindset of those ladies camping outside of Best Buy 22 days before the sales begin.  She says, “Black Friday madness has already begun.  I don’t mean news stories of early Thanksgiving sales, jokes about Black Friday, or the annual protests about the rights of workers to eat Thanksgiving meals with their families.  Two women in Beaumont California are already camping out at Best Buy to score a 50-inch television for $199.  Alva Torres takes turns sleeping at the store overnight and saving each other’s spot.  Alva’s husband will take over if they both have to leave.  “The point is to get the sales because everybody is on a fixed income and we don’t have that kind of money to splurge”, Alva’s husband told ABC.  They have received a lot of mixed reactions from customers at the store.  “They say you’re dedicated.  That’s cool.  Some say that you’re stupid”, Torres said.  “They say they’re crazy, but then they come and ask us can you save a spot in line, or can you do this for us?  We’re not here for that.  We’re not here for that.  We’re here to get our stuff and that’s it”, Alva’s husband added.  “Yep… that’s it.” 

First of all, those two ladies have too much time on their hands to be camping outside of Best Buy in Beaumont California 22 days prior to their Black Friday sale on Thanksgiving afternoon.  That means they are going to waste 22 days of their lives for a 50-inch television for $199.  Something is totally wrong with this picture because there is no sale that great for anybody to waste that kind of time camping outside any retail store just to be the first in line to get items for a very low price.  Second of all, there is no guarantee that they’re going to get it at that price.  This could be a setup for those ladies to be used by a bait-and-switch tactic that most companies use.  Vickey Torres and Juanita Salas could have used those 22 days to work and make money or contributing to the community through volunteer work.  They are so focused on a 50-inch television set which might not be there when the sales begin.  I was at a loss of words when I read that article because it reinforces what I and others have been saying about the materialism and commercialism of the Holiday season.  This is an example of lack of prioritization in which they spend 22 days camping outside of Best Buy in anticipation of a Black Friday sale to get a deal on a television.  I guess they forgot that they have to pay bills and spend time with family and friends; furthermore, they think that it’s more important to be the first people inside to save money on a television.  

If those ladies wanted a great deal on a 50-inch television, then they could have went online and purchased it.  They could have had it delivered to their house for free.  There was no need for them to waste 22 days camping outside of Best Buy just to save money on a television that is going to be on sale throughout the Holiday season.  That doesn’t make any sense whatsoever because not only they are putting their lives at risk, but they are loitering.  It’s bad enough that people camp outside in the cold just to be the first in line to take advantage of a sale item; however, people waiting little over three weeks is just pure insanity. 

Many retailers would have charged those two ladies, who are standing outside their stores 22 days before Black Friday sales, with loitering fines or had them arrested.  Most retailers would not allow people hanging out on their property because it poses a threat to other customers and employees.  I understand that many sale items are worth the wait; however, waiting 22 days for a sale item is very extreme.  No retailer should encourage that kind of behavior that is being exemplified by Best Buy in Beaumont California in which they allow those two ladies to camp outside 22 days prior to their Black Friday sale.  I wouldn’t allow anybody to camp outside my future bar & grill restaurant the night before the Friday Night Fish Fry on the first floor and the dance party on the second floor.  I would have kindly asked them to leave if I caught them setting up their tents and sleeping bags outside my establishment the night before.  Then if they don’t leave after I’ve kindly asked them, then I would call the police and have them fined or arrested.  Loitering should not be allowed anywhere under any circumstances.  Yet, Best Buy allowed them to camp outside 22 days prior to the Black Friday sale which is poor judgment on their part.  Hopefully, the managers decide to take proper action and ask those two ladies to leave the premises or fine and/or arrest them for loitering on their property.      

They should be doing something constructive with their time instead of wasting it.  Vickey Torres and Juanita Salas could have got a temporary job somewhere for three weeks just to make enough money to afford the 50-inch television at full price.  They could have done some volunteer work at a nearby soup kitchen or food bank for 22 days.  There are many things that those two individuals could have done instead of wasting time camping outside of Best Buy just to purchase a 50-inch television for $199.  I would rather camp outside of a local soup kitchen overnight just to be the first person in line ready to feed the hungry than to camp outside of a retail store in order to be the first person in line just to purchase an item that is going to be on sale throughout the Holiday season.  This mindset of two California ladies standing outside Best Buy 22 days before the Black Friday sale is just ridiculous!  I hope and pray that Vickey Torres and Juanita Salas realize that there are more things to do that are important. Hopefully, those two ladies will be able to enjoy the television on sale and understand the true meaning of the season. 

Boyd (2013) talks about the commercialization of the holiday season in his article.  He says, 
It has already begun.  Many people are beginning to play Christmas music again, and some people have been listening to it since last year.  As Thanksgiving nears, Christmas lights, ornaments, trees and decorations are popping up in dorms on campuses and in cities across the nation.  It’s only November and people are looking forward to the Birth of Jesus Christ.  This in essence seems to be an ongoing problem.  A growing number of people seem to look forward to Christmas for the food, the gifts and social parties rather than because of a deep-rooted appreciation of the real reason for the season.  The commercial materialism that has destroyed the meaning of the season has gotten out of hand during the past few years.  What do we expect based on society’s expectations?  We value money by keeping stores open all night including Thanksgiving Day.  Either the economy has forced us into making these decisions or the retailers use that as an excuse to further infringe on retail employees’ time spent with families.  Last week, with the release of the PlayStation 4, many parents drove to the store and purchased gifts for Santa Claus to bring on Christmas morning.  And for those parents waiting to shop in December, they can forget about purchasing the beloved gifts for their children.  This trend will only get worse as commercial materialism continues during the holiday season.  The development of this commercial materialism has not only degraded the meaning of the holiday season but destroyed it.  Thanksgiving is being lost in the shuffle of the hustle and bustle to get ready for Christmas.  Thanksgiving is a tradition that started way back when the pilgrims inherited this new land we call America.  It was also a day of Thanksgiving that was publically upheld by George Washington who declared this day for Americans to acknowledge God’s presence, to obey his commandments, and to be thankful for all he has done for us.  Thanksgiving today is a secular holiday, but many people still take time out to give thanks to God for all his blessings.  Many people can share in the spirit of Thanksgiving as it gives us a time to reflect on our blessings, living in America with liberty and justice for all.  It is rather odd that the excessive commercialism of a religious holiday, Christmas, inhibits us from properly celebrating a secular holiday, Thanksgiving.  Black Friday, a day of shopping for deals with stores opening in the early hours of the morning, brings all the materialism of Christmas without the real reason for the season.  But where should it all begin and end?  Do we even know?  Maybe the buying and selling is not really the problem, but rather our focus should be on each person’s level of responsibility and sincerity in giving.  It is important for people to remember the true meaning of the season.  For Christians, the excessive commercialism of Christmas and the Christmas season has also degraded the season the Advent which is a time of waiting in hopeful anticipation of the Birth of Jesus Christ.  The Christmas season begins on the Christmas Day itself and continues for eleven days which is commemorated by the popular song called the Twelve Days of Christmas.  This is where the American retailers and shops begin their after-Christmas sales on December 26.  With a materialistic Christmas, we have to receive first before we give, but the true meaning of Christmas is the opposite.  The most important quality of giving a gift is that it comes from our hearts unconditionally and without expectation.  As we progress further into November, let us first celebrate with friends and family what we have to be thankful for before we enter into the Advent season, so that we can prepare for the celebration of the birth of the Savior of the world on Christmas.  Let us try to maintain a good balance, a balance in which we can prepare for the Lord in a loving, joyful, and thankful way.  Continue the spirit of true generosity and compassion.  Kindle the fire at Thanksgiving, building it into the season of Advent.”

Kelly (2013) explains how commercialization tarnishes the Holiday season in her article published in the Collegiate Times.  She says, “It is only mid-November and yet we are already bombarded with Christmas.  Everywhere you go there is a pre-holiday sale, Christmas music blaring through overhead sound systems and Christmas decorations hung up around stores.  Every year this trend is starting earlier and earlier, and this year it was the day after Halloween.  If you walked into Kroger expecting half-off on Halloween candy on November 1, you were most likely disappointed to find candy canes and other Christmas treats there instead.  The holiday season is supposed to be a period of celebration, family, and giving, whether your purpose is to celebrate the birth of Christ, the miracle of oil just the spirit of the season.  Our society has other ideas.  Rather than embracing the true meaning of the season, companies are exploiting Christmas for commercial profits.  It used to be that Thanksgiving was the starting point to lure customers in their stores for Black Friday deals.  Now Thanksgiving is being overlooked along with other winter holidays.  It is no longer the notion that the holiday season starts after Thanksgiving.  Instead companies are force-feeding us Christmas at the end of October.  Because companies are using the Christmas tradition of gift giving for financial gain, the wholesome nature of the holiday is being tarnished.  By starting sales earlier, they are hoping to draw customers in over a longer buying season and persuade them to dig in their pockets regularly.  This increased effort by corporations to make material objects the focus and meaning of what determines a good Christmas signifies that we, as a society, are missing the point.  From a Christian standpoint, it is supposed to be a celebration of Christ: the man who gave up his life to save our sins.  From a secular view, it is about taking time to be with family and loved ones.  Recently Sarah Palin stated “I love the commercialization of Christmas, because it spreads the Christmas cheer.”  Spreading the Christmas cheer is one thing, but using it as a tactic to get people in stores is another.  As a society, we need to reclaim the month of November from the retail giants and preserve the holiday which they cannot market into a shadow of its former glory: Thanksgiving.  Thanksgiving is a beautiful transition into the holiday season.  It is a non-denominational celebration of the Plymouth settlers’ first harvest.  It is an occasion to get together with family and friends.  It is a holiday with a purpose of reflection and giving thanks to God for all of his blessings and mercies.  There is no better entry to the holiday season and commercialization should not define it.” 

Curcelli (2011) explains more about the over-commercialization of the holidays in her article published in the Saratoga Falcon titled, “Over-Commercialization Strikes Holidays Again”.  She says, “It’s the middle of October, and it’s time for some Halloween shopping.  But as you walk through the doors of Macy’s, you see red and gold tinsel hanging on the walls.  Seven-foot trees stand near each doorway with round glass ornaments hanging on each branch.  Is it really Christmas already?  Over the years, the stores seem to be bringing in their holiday inventory earlier and earlier in an effort to drum up more business in what is almost always their most profitable time of the year.  Junior Ashley Joshi thinks that stores are starting to over commercialize the holidays, particularly Christmas.  “The day after Halloween, all the stores put out their Christmas displays and start the sales” Joshi said.  Costco even had its displays out before Halloween.  Joshi also thinks that retailers go a little overboard with decorations.  Freshman Abby Foss says that when stores start the Christmas season too early, it detracts from the celebrations of earlier holidays, such as Thanksgiving.  Stores should know that Christmas does not start in November, but in December.  “So while everyone is scrambling to find Thanksgiving stuff, many stores have already set up for Christmas”, Foss said.  Sophomore Drew Bryan says the excessive commercialization of the holidays actually takes away from their meaning.  “The only thing I don’t like about the holidays is all the advertising that is taken advantage of because of the holidays,” Bryan said.  They are always advertising so people will buy presents for their kids or friends or relatives, just so they can make money.  They don’t see the true meaning of Christmas.  Sophomore Maya Srinivasan says “over commercialization completely undermines the true meaning of the holidays, which is to spend time with family and friends, not to benefit businesses.”  Srinivasan also finds the early advertising of stores to be irritating.  “The early ads are annoying because people don’t really get into the mood of the holidays until closer to Thanksgiving and Christmas,” Srinivasan said.  “When I see a store’s holiday advertisement too early, I feel like they are overly eager to sell their holiday merchandise.”  Junior Sanjna Verma disagrees, however, saying that all the commercialization actually makes the holidays more enjoyable for her.  “I like it, personally, when it’s commercialized,” Verma said.  “The holidays are always my favorite time of year because everyone is so happy!  Even the media has over-commercialized the holidays, I honestly don’t mind.”  Verma thinks that the holidays remind everyone to take time to relax and enjoy themselves.  “Everyone forgets to take a little bit of time for them when they get older, so the holidays are a good reminder to have fun sometimes,” Verma said. 

Erickson (2013) talks about the commercialization of Christmas in her article titled “Commercialization of Christmas – Yes”.  She says, “What happened to the true meaning of the season, peace on earth and good will toward men?  Long gone are the days of planning, anticipation and secrecy to make that perfect gift for your loved one.  Wool stockings knitted during the autumn months; a set of carved animals created during the quiet moments after the kids were asleep; woven baskets with a fresh baked loaf of bread and a mason jar filled with homemade jam for your neighbors across the way are long gone.  Setting aside personal differences and healing wounds given and received over the year in order to start the new year out with a clean slate are often frowned upon.  Where has the thankfulness for reaching the winter solstice or the spiritual celebration of Christ’s birth gone?  It all seemed much simpler then in comparison to the stress, tension and competitiveness in our contemporary holiday celebrations.  Blood-pressures go up as we manipulate our budgets to accommodate the wants and desires of our children, family members and friends.  Tension thickens as we look forward with dread to the family’s holiday get-togethers or the office Christmas party.  Shoppers line up outside department stores at three in the morning waiting to grab the hottest gadgets from the shelves; pushing and shoving and cursing their fellow shoppers.  When did we as a society transform from one of the simple gratefulness and spirituality to the competitive and commercialized holiday of today?  It’s been a gradual process accelerated by retailers and the media that feed our disillusions of the definition of success exacerbated by our need and desire for material items.  Christmas has become so commercialized in fact many people despise it.  It has caused us to lose focus of the true meaning of the holiday season.  Originally a pagan festival to celebrate the winter solstice, and modified by Christians to incorporate religious dogma, it is the most commercialized holiday in the world.  It has become so commercialized that is loses the magic of the season and pushes us to our boiling points.  What happened to waiting after Thanksgiving to start the holiday shopping?  Stroll through any store the day after Halloween and you will find Christmas displays emerging.  Drive through any village, town or city the weekend after Thanksgiving to witness the neighborhood competitions of light shows on the lawns across the country.  Enough is enough!  Do we really need that huge expensive gift as a validation of how much we matter in someone’s life? No!  Do our children really need a roomful of new toys when their closets or the basement is already filled with all the toys they never play with? No!  Whether we are struggling economically or not, we need to take into account of what’s really important in our lives, especially during the holiday season.  The commercialization of Christmas has been on the rise for years and continues to get worse.  Many of our younger generations have no concept of the true meaning of the Christmas spirit, whether it is the pagan celebration of the solstice of the various religious celebrations of Christ.  It’s our responsibility as parents, leaders and role models to get back to basics and end the craziness and growing commercialization of the holiday season.” 

I agree with all four people on the fact that the holiday season starts earlier and becomes more commercialized.  However, Medved (2009) claims that the commercialization of Christmas shows community and giving.  He says, “During the festive holiday season, it’s become commonplace to be critical of the commercialization of Christmas.  Critics claim that there is something wrong with so many Americans scrambling and spending large amounts of money that the recipients may not appreciate.  From a different point of view, the onslaught of commercialism during the holiday season strengthens the connections of inter-dependence and mutual reward that make community possible.  The seasonal spending not only connects those who give and receive gifts to one another, but represents the meaning of unity through service, prosperity, and financial success.  If retailers enjoy good business during the holidays it’s a sign of strength and prosperity for the greater society, negative numbers represent difficulty.  All the buying and selling is altogether voluntary, demonstrating the operation of a free market that operates best when there is peace on earth and good will to men.  The market, in fact, encourages precisely that sort of cooperation and respect.  What’s negative about the prospect of hundreds of millions of Americans taking great pains to select gifts to express their love to friends and family?  In fact, the kind instincts demonstrated by the giving frenzy, and by the ubiquitous figure of Santa Claus, may at least bring us closer to the message of higher love that’s the purpose of the holiday season.” 

I respect Michael’s opinion as well.  Many people get excited when the first commercial airs on TV and when the Christmas music on most radio stations after Halloween.  For example, 100.5 The River and Star 105.7 in Grand Rapids began playing Christmas music during Halloween weekend this year.  100.3 WNIC in Detroit started the Christmas music on November 6.  Sirius XM Holly and Holiday Traditions aired on November 11 (Veteran’s Day) on various Sirius XM Satellite Radio receivers.  There were mixed feelings and reactions from a lot of people whereas some people loved it others did not.  In fact, there was some outrage from people when 100.3 WNIC, 100.5 The River, and Star 105.7 started their annual tradition of playing wall to wall Christmas music three weeks before Thanksgiving.  Some people think that it is a wonderful thing that they have done because it gives them a sense of hope and brings a sense of happiness to those people in the midst of all the craziness in the world today.  Even the children love it too because it is their favorite time of the year.  Most people get very outraged every year when most radio stations play Christmas music the first week of November and the Christmas advertisements air on TV the first week in November because it rushes the holiday season.  I understand the reasons why most radio stations play Christmas music during the first week of November all the way through Christmas Day.  I also understand why many retailers do their Christmas commercials the first week of November for the same reasons; however, I disagree with the notion of Christmas ads on TV in early November and Christmas music on most radio stations during the first week of November because it rushes the season causing it to lose its meaning and increases amount of stress among people as the season progresses.  I love Christmas music because it puts me in a positive frame of mind and puts me at ease.  I can’t listen to it either on the first day of November or during the first week of November because it loses the magic and excitement of the season.  By the time December rolls around, I won’t enjoy it as much because it gets repetitive over time which gets bland and boring.  Some people are usually burned out on Christmas Eve because the holiday season starts earlier every year which further destroys the magic, meaning, and excitement of the season.  Most radio stations could have waited until after Thanksgiving to play around the clock Christmas music because that’s when it officially begins.  The holiday season is supposed to be the magical time of the year; therefore, the Christmas advertisements and the music should begin on Black Friday.  Instead, the season starts progressively earlier year after year which causes the season to further lose its meaning, create more holiday stress among people, and takes away the magic and excitement of the season. 

There are two holidays that come before Christmas and that is Veterans Day and Thanksgiving.  The holiday season should not extend itself closer to Halloween because nobody is ready to celebrate it yet especially after many people just celebrated Halloween.  Rushing the holiday season will cause people to not enjoy it as much anymore.  When many people start complaining to 100.3 WNIC not playing Christmas music on November 1, I ask the question, why are so many people in a hurry to celebrate Christmas?  What about honoring those veterans who continue to sacrifice their lives to defend our country?  What about giving thanks for all that God has done for us?  Christmas comes after Veterans Day and Thanksgiving not the other way around!  It seems like the commercialization of the holiday season has skewed our priorities in which we are extending the holiday season before Thanksgiving and closer to Halloween.  This is causing the holiday season to become more meaningless, commercialized, and materialistic. 

We need to get our priorities straight especially at this time of year.  In other words, we have to remember that there are two major holidays that come first before Christmas.  Those two holidays are Veterans Day and Thanksgiving.  Before we prepare ourselves for the holiday season next year, let’s honor our Veterans first because they are an integral part of our country.  Those people continue to put their lives on the line to protect our freedoms and defend our country; therefore, on Veterans Day 2015, let’s send thank you cards to our men and women who serve our country.  This is important because our country wouldn’t exist without them.  After that, let’s do an inventory of our lives by either writing down the things that we are thankful for or reflecting on the goodness of God.  God continues to bless us daily and we should thank him every day and especially during this time of year.  Thanksgiving is a time to fellowship with friends and family; therefore, we should be enjoying great food and football with them. 

Veterans Day and Thanksgiving should be celebrated first before Christmas; thus, the holiday season should not begin until after Thanksgiving.  That means that Christmas music should be played in small increments every hour and steadily increasing as Thanksgiving comes closer or not at all before that time.  That also means that retailers should not be advertising their Christmas sales until after Thanksgiving as well.  The holiday season should not be rushed at all; furthermore, it should be celebrated at its designated period because it allows people to enjoy the magic and excitement of the season.  Many people’s holiday stress levels will decrease dramatically if we celebrate Veterans Day and Thanksgiving first before we prepare ourselves for the holiday season.  We can reclaim the meaning, magic, and excitement of the season by not rushing it. 

Greene (2012) asks the question in his article on CNN.com titled, “Is Black Friday edging out Thanksgiving?” He says, “The debate over whether the hand-to-hand combat excesses of Black Friday represent a grotesque over-commercialization of the holiday season has lost its meaning.  The point is no longer whether or not Black Friday gives the holiday season a bad name; furthermore, the point is that Black Friday has now became a holiday.  It will arrive again this week, even as Americans are still sitting at their Thanksgiving dinner tables.  Black Friday with its door-buster sales, a slew of frenzied shoppers fighting for position, employees nervously were waiting for the onslaught has shrugged off the confines of its name and has now established squatters’ rights on Thursday.  Target will open at 9:00pm Thanksgiving Night, three hours earlier than the stores’ midnight opening in 2011.  Wal-Mart will begin its Black Friday sales at 8:00pm on Thanksgiving.  Toys R Us will match that 8:00pm opening as will Sears.  Best Buy which will wait until midnight to open its doors, seems almost like a dowdy throwback.  The store employees around the country who are upset that the schedules will separate them of a big part of their holiday Thursday (many of them will have to arrive early before the customers) and the citizens who fret that the lure of the deeply discounted sales will empty out of their home-for-the-holidays family gatherings are probably fighting a losing battle.  Black Friday appears to be victorious because it has taken on a role of the holidays it imitates.  Like real holidays, it occurs on a pre-designated day each year.  People anticipate it and mark the date.  Across the breadth of the nation they are absent from work to deserve it and when the day arrives they get together and shop.”  He continues, “Black Friday does away with the middleman in the universe of the holidays, it is the only one that exists solely to sell merchandise.  It celebrates nothing; it commemorates only itself.  It is an annual festival of the cash register.  The term Black Friday is open to debate, but it has come to prefer to the theory that retailers go into the black into the profit side of the ledger during shopping season, which traditionally commences the day after Thanksgiving.  There is something about the mindset of Black Friday that is widely criticized.  The Wal-Mart employee who was trampled to death on Long Island in 2008 as shoppers took the doors of their hinges and ran him over and stepped on him in their mad dash to the stacks of items on sale; whereas, the woman in California last year who unleashed pepper spray on fellow shoppers trying to purchase Xbox’s for her children.  Those kinds of images are symbols of what’s expected to be a long night.  The new holiday would not have been in existence if people weren’t embracing it.  But you have to ask yourself: When people, as they mature, remember the best holidays of their lives, whether it a gift wrapped with love and affection, a deal they found, or time spent with family and friends?  Breaking up the flow of a real holiday so you can make it on time to the beginning of the Black Friday holiday season to be touched by the poignancy of long lines at soup kitchens and food pantries; it is another to witness the darkness bearing credit cards, waiting to bulldoze through stores hungry to purchase flat-screen TVs and Blu-Ray players.” 

Thurston (2013) talks about the ongoing trend of some retailers encroaching on Thanksgiving in her article in the Tampa Bay Times titled “Black Friday Gives way to Thanksgiving Thursday for Many Retailers.”  She says, “Forget Black Friday.  This year is all about Thanksgiving Thursday.  If you’ve been anywhere with a cash register lately, you know retailers are ushering the holidays earlier than ever.  The trend started a few years ago as companies began experimenting with Thanksgiving hours at brick-and-mortar stores and launching early Black Friday deals online.  Consumers shouted out with glee as many were eager to shop off their pumpkin pie on Thanksgiving Thursday and sleep through Black Friday.  Two rounds of sales became better than one.  This year, most major retailers will be open on Thanksgiving, creating speculation that Black Friday, once the busiest shopping day of the year, could become obsolete.  Macy’s started the trend by announcing in mid-October it will open at 8:00pm on Thanksgiving.  Kmart will open at 6:00am and stay open until 11:00pm Friday night.  Last year, it opened on Thanksgiving but closed later in the day.  Some stores are making drastic changes to their hours.  JCPenney, a retailer desperate for a strong shopping season, moved their start time from 6:00am Friday to 8:00pm Thanksgiving Night.  Office Depot who usually disassociates themselves from Black Friday added 8:00pm Thanksgiving night to 11:00pm Friday night and disregarded the morning hours of Black Friday opening at 8:00am.  We are aware that people shop for their kids first, Toys R Us moved up their opening time for the fifth year in a row to 5:00pm.  Thanksgiving, three hours earlier than last year’s start.  Best Buy, a longtime ruler of Black Friday, upped its start time to 6:00pm Thanksgiving night which is six hours earlier than last year’s midnight opening.  A few complained about having to spend their holiday waiting on a few toy deals.  But most enjoyed it, calling it quality time with family and friends.  According to the National Retail Federation, last year 28% of shoppers were in stores by midnight Black Friday, up from 24% in 2011 and just 10% in 2010.  Retailers say they keep opening earlier because that’s what customers want; therefore, they claim that they can shop whenever they can get the best deals.  This year, stores have even more reason to speed up the holiday creep.  Because Thanksgiving falls late this year on November 28, there are six fewer shopping days between Thanksgiving and Christmas, the shortest holiday season in more than a decade.  That, combined with weak consumer confidence, means stores have to be more aggressive luring their customers in.  The stakes are high.  Holiday shopping is important for major retailers, representing up to 40% of annual sales.  One shopping forecast released by Adobe Digital Index last week said the shortened calendar could cost $1.5 billion in sales.  Time will determine how important Thanksgiving Thursday becomes for retailers and how early they will go.  So far, few stores have stepped away from opening their doors on Thanksgiving among protesters who complain about employees having to work the holiday.  Too many people want to celebrate Christmas early.” 

Chittum (2013) explains how Thanksgiving shopping encroaches on retailers employees’ holiday spent with their families in his article in the Columbia Journalism Review titled, “Shopping on Thanksgiving Kills Poor Workers’ Holidays.”  He says, “In a country filled with work and consumption, there’s been nothing to do or buy on Thanksgiving.  Cook, eat, talk, nap, and maybe watch a little football.  And just about everybody but the Waffle House and Walmart workers got the day off.  That’s changing as Black Friday sales become Thanksgiving Night sales.  More retailers than ever will open this year on Thanksgiving Day, a phenomenon that has led to quite a bit of hand-wringing in the press and rightly so.  It’s evident, though, that the hand-wringing is primarily about those people who don’t have to work on Thanksgiving.  But what about the workers, the underpaid people who have to leave their families and friends to go to their jobs because people can’t wait to buy things on Friday?  They call it the service industry because they serve you.  Shoppers are not thinking about those people and neither is the press.” 

Lee (2012) passionately explains how Thanksgiving is being commercialized in her article in the Crimson White titled, “Thanksgiving Commercialized, now ‘Gray Thursday.’”  She says, “Just when people thought there was at least one holiday that was not commercial, Black Friday sales invade Thanksgiving or should we call it Gray Thursday?  Thanksgiving is a holiday that has traditionally been about spending time with family, eating turkey and dressing, and taking the time to remember each and everything we are thankful for.  It is a time for the hustle and bustle of everyday life to pause for us to take the time to visit with our long-lost cousins, meet our siblings’ significant others, play a few board games, and pass out from eating too much dessert.  When all of the family has returned home and the turkey’s all gone, Black Friday is a good time to start Christmas shopping and catch a few deals.  Some people put up their Christmas trees and hang up the lights outside after waking up early in the morning to purchase a new TV at low price at a local Wal-Mart.  But for others, it seems Black Friday is almost more important than Thanksgiving, especially now that it’s crept into a day of thanks.  The Old Navy in Tuscaloosa, as well as several other businesses, was open all day on Thanksgiving.  Many more stores across America opened as early as 8:00pm to begin Black Friday sales, even though it was still Thursday and still Thanksgiving.  While some people were enjoying delicious food and laughter with our loved ones, many employees across the nation were working, or preparing to work, a very, very long night.  Not only does this take the fun out of waking up super early for Black Friday sales, it destroys the meaning of the actual holiday.  It’s hard to be thankful for everything while you’re fighting people you don’t know for a sale on material items.  It’s hard to be thankful and enjoy the holiday when you’re working all day.  It’s also really hard to have a turkey-induced nap with no turkey.  Perhaps we should go back to the way things used to be, before Black Friday became Gray Thursday and people missed Thanksgiving dinners to stand in lines for the latest sales on the coolest electronics.  Fewer businesses should be open, and more people should spend time with their families.  Besides Christmas, it’s the only day almost everyone can take off and spend at home, and it’s the only day especially for giving thanks.  Maybe next year American businesses will postpone the sales so no more people will be inclined to spend Thanksgiving being thankful with their loved ones.” 

It’s a sad state of affairs when businesses put money first over families on Thanksgiving.  Retailers like Kmart, Wal-Mart, Best Buy, Toys R Us, Macy’s, and some other corporate retailers are opening their doors on Thanksgiving night which takes away employees’ time spent with families.  Thanksgiving is supposed to be a time where family and friends get together, break bread, and fellowship with each other.  Over the past few years, it has been replaced by the glorification of the almighty dollar.  Do Target, Kmart, Best Buy, and some corporate owned retailers realize that employees have families too?  I can’t fathom the notion that some retailers have to encroach on a sacred holiday that focuses on spending time with loved ones. 

Back in the 80s, 90s, and the early 2000s, there weren’t any stores open on Thanksgiving. Even a lot of grocery retailers stayed open until about 2:00pm, to allow people to spend time with their family and friends.  Back then a lot of retailers and businesses focused on the true meaning of Thanksgiving.  That was when Black Friday started early in the morning and people woke up at the crack of dawn to get started on their Christmas shopping.  Now, some of stores are starting Black Friday early by opening their doors on Thanksgiving night which focuses on materialism and greed.  That does not make sense at all because Wal-Mart, Target, Best Buy, and other corporate retailers have money and it comes from their customers.  Three decades ago, nobody lost money by closing on Thanksgiving.  Now, some retailers are worried that they will lose money if they closed on Thanksgiving; therefore, they are making it mandatory for people to work on Thanksgiving.  This is just deplorable that some of these corporate managers would treat their employees like this; furthermore, they are saying that making money is more important than enjoying great food and fellowship with family and friends.  I’m afraid that Thanksgiving is no longer going to be a holiday anymore because more and more businesses are going to jump on the bandwagon by starting their Black Friday sales earlier. 

Ton (2012) explains what happens when some stores force employees to work on the holidays in his article on the Harvard Business Review.  He says,

Don’t be surprised if Thanksgiving becomes another shopping day or just another workday if you’re a retail employee.  Once retailers discovered that Americans were willing to get up very early the next day after Thanksgiving (Black Friday) and camp out in the parking lot in order to get a shot at some good deals, it was just a question of which stores could open earliest and get a bigger piece of the holiday shopping.  If people are willing to line up at 6:00am, why not get the jump on the other stores and open at 5:00am?  Why not 4:00am?  Why not 10:00pm Thursday night?  But that was last year.  This year, retailers such as Wal-Mart, Toys R Us, and Kmart opened their doors at 8:00pm on Thanksgiving; Target opened at 9:00pm.  If it turns out sales were good, these stores will likely open even earlier next year and even more stores will take the hit.  Who actually benefits from this craziness?  Retailers get a temporary sales boost from offering deep discounts.  But opening stores on a holiday often means they pay employees time and a half.  And it’s unlikely that opening stores earlier makes people spend more for holiday shopping; they just spend more that day and less on other days.   What about customers?  $10 off on Thursday is pretty much the same as $10 off on Friday.  Anyway, you can get a lot of the same deals online.  And really, how good a bargain is Gray Thursday at the expense of time spent with families especially when family time is gone the way of the dinosaur.  One group is getting the worse of it: retail employees.  Customers can pass up shopping on Thanksgiving, but employees have no choice but to work on Thanksgiving.  They have to show up hours before the customers arrive and they are unhappy!  St. Clair, a Target employee, was so upset that she set a petition on change.org to save Thanksgiving and go back to Friday morning opening.  By noon today more than 370,000 people had signed it.  Gray Thursday is yet another demonstration that retailers see employees only as a cost to be minimized and as parts that can easily be replaced.  From the company’s standpoint, if Casey St. Clair doesn’t want to work on Thanksgiving, there are plenty of others who will, especially when unemployment is still so high.  This view of employees shows up in many other ways, from low wages to poor working conditions.  In 2011, an average full-time retail salesperson made $21,008 a year before the poverty line of four.  Cashiers made even less.  And in retail, so called full-time employees, are not actually guaranteed 40 hours a week of work and pay because 94% of retailers count anyone who works more than 32 hours as full-time.  So their income can vary significantly from week to week.  Overall, retail wages are so low that millions of employees can’t survive without public assistance.  That’s not all.  Retail employees’ schedules change all the time, often when they least expect it.  So it’s close to impossible for them to have a normal life or hold on to the second job they often need because the main one pays so little.  Retail employees are often not given the time, tools, and training to do a good job.  I’ve talked to employees who come to work early just to grab the equipment they need to get work done before co-workers show up, because there is not enough for everybody.  And when retailers make decisions such as opening stores on Thanksgiving, without taking into account about how it benefits companies or their customers, retail employees are once again reminded of how little their companies care about their lives and well-being.  What difference does it make if a two parent household or a single parent household hardly ever has time for a big family gathering?  What difference does it make if a joyful family tradition has to be cut down to size?  That’s not a business matter.  Is it any wonder that Wal-Mart associates and community supporters were mad enough to protest about bad jobs in front of Wal-Mart stores on Black Friday?  What retailers don’t realize is that their lean and mean treatment of employees isn’t helping their bottom lines.  If you study the longer term consequences of treating employees this way as I have, you find that when retailers do not invest in their people, their operations suffer and their stores are full of problems such as products in the wrong place or with the wrong price, obsolete products on the shelves, and long checkout lines.  These problems reduce sales and profits.  Many retail chains base their labor budgets on sales; so when sales decline, so do labor budgets.  Then retailers invest even less in their people and the vicious cycle continues.  Everyone suffers.  Companies leave a lot of money on the table.  Customers get bad service and higher prices due to inefficiencies.  The employees suffer the most, but retail employees are a huge segment of our society, so our society suffers as well.  A study conducted in the early 2000s found that Wal-Mart employees in California were receiving $86 million in public assistance a year.  If you’re a taxpayer, that’s your problem even if you never set foot in a Wal-Mart.  One thing to be thankful for is that it doesn’t have to be this way.  Companies such as Costco, QuikTrip, Mercadona, and Trader Joe’s show us that even low cost retailers can provide their employees with good jobs and their shareholders with good returns.  If you haven’t done your Christmas shopping yet, let me offer you one thought: If you’re wondering which of two stores to walk into, take the one that treats its employees better.  It’s better for all of us.  

Molik (2014) explains why it’s not a good idea for retailers to open their doors on Thanksgiving Day in his report.  He says, “Retailers who hope to get ahead on the competition by opening on Thanksgiving Day is a bad move according to a national expert in retail marketing and strategy in the University at Buffalo School of Management.”  “A far better strategy for increasing sales (and maintaining high levels of customer service) is businesses to make their Black Friday offers more attractive,” says Arun Jain, PhD, Samuel P. Capen Professor of Marketing Research at the UB School of Management. “It’s a pity that in a richest country in the world, we cannot reserve even a single day for family, and there is a good chance it could backfire with consumer boycotts,” he says.  “If retailers wait until Black Friday and offer good incentives, consumers will still come and their shopping lists will still be warm,” he says.  “And shoppers will be greeted by happy employees who were able to celebrate the holiday with their loved ones instead of being forced to work.  Happier sales people are more helpful sales people, which lead to higher sales and a more positive evaluation of the store by consumers.”  “Malls like the Walden Galleria in Cheektowaga New York should force their stores to open early,” Jain says.  “Instead they should rise above it all and make a statement about their values.  If management is concerned that customers will go to another mall, they are forgetting that the Galleria has no competition in the Buffalo Niagara area.”  “This is an opportunity for retailers to say what they believe in and respect their employees, their families and this uniquely American tradition,” Jain says.  “It would be more effective for malls to take out a full-page ad announcing their intention to remain closed on Thanksgiving with photos of the employees of their stores.” 

I agree with both authors because retailers encroaching on Thanksgiving are only doing more harm to their company.  I’ve said this time and time again there is more to business than just making money.  It is about treating their customers and employees with respect.  All they are doing is creating a negative experience for those Black Friday shoppers and creating more employee turnover by forcing employees to work on Thanksgiving.  This is just corporate greed rearing its ugly head because nowadays it’s all about the money instead of the people.  The whole idea of retailers opening on Thanksgiving is just a bad business move which is going to cause some retailers to lose money instead of gaining money; furthermore, they are putting themselves at risk of going out of business because they are focusing on the short term goals instead of the long term.  That is the main reason why people are going to be protesting on Black Friday. 

WRIC Newsroom (2014) explains the reason why people are planning to boycott Thanksgiving shopping.  They said, “Black Friday has turned into Black Thursday, and a lot of shoppers aren’t happy.  They’re lashing out at major retailers online, threatening to boycott stores that are opening on Thanksgiving.  Among their biggest targets: Kmart plans to kick Thanksgiving Day off, opening stores at 6:00am and remaining open for 41 hours straight.  Toys R Us starts its door busters at 5:00pm.  At Wal-Mart stores (many of which are open all that day), the deals start at 6:00pm.  Best Buy opens at 6:00pm, and then Macy’s Kohl’s, JCPenney, Target, and Sears all open at 8:00pm.  An “I pledge not to shop on Thanksgiving” badge is circulating on Facebook and has been shared more than 959,000 times as of noon on Wednesday.”  “5:00pm on Thanksgiving really?” wrote Jaime Etheridge Krauss on the Toys R Us Facebook page.  “A store who is devoted to children and families opens when Americans sit down at the dinner table?  What about your employees?”  “Hey Kmart!  Because of you being open on Thanksgiving and totally disrespecting your employees, our family will never spend money in your store!” wrote Frank Chip Munroe.  “Kohl’s has always been my absolute favorite place to shop.  However, as much as it breaks my heart to say this I will no longer be shopping at Kohl’s from this point on or any of the other retailers that are opening on Thanksgiving.  This is a day for family and giving thanks,” wrote Kelli Williams Lord.  “Macy’s I am disappointed in you for opening your stores on Thanksgiving.  Let your employees have a day with their families!  It is not the end of the world to wait until Friday to start the sales!” wrote Katie Buchanan Reynolds.  “I always wanted to believe that Target was somehow better than Wal-Mart in product, and in policies.  I realize that Target does not share my values and will no longer get my business.  Give your employees a paid day off!” wrote Sean Pierce.  “Even Ebenezer Scrooge allowed Bob Cratchit to go home a few minutes early on Christmas Eve,” wrote Dan Hall on JCPenney’s page.  “When you’re eating your Thanksgiving turkey this year, remember that you’re employees are taking time away from their families to help satisfy your greed.”  “Of course, the real test of shopper anger will come tomorrow night: Will the outraged shoppers be overrun by people showing up for the deals?  The holiday shopping season was cut six days shorter this year because Thanksgiving falls later on the calendar, and retailers are fearing sales could be flat.” 

Covert (2014) talks about a petition created by the daughter of a Kmart employee to rethink their decision about making her mother work on Thanksgiving in his article on Think Progress.  He says,

Jillian Fisher’s mother has worked at Kmart for 21 years.  But her mother still doesn’t know if she’s going to be called into work on Thanksgiving this year, even with the holiday two weeks away.  If she does, it would ruin her one annual chance to spend time with her family members.  So on Wednesday night, Fisher began a petition on Coworker.org asking Kmart not to stay open for 42 hours straight beginning at 6:00am on Thanksgiving Day or at least give those employees who want to stay home with friends and family the flexibility to do so.  It’s already passed the original goal of 200 signatures and was nearing 300 by Thursday afternoon.”  “Last night I looked and was happy that there were 30 signatures at 8:00pm.” She told Think Progress.  “It feels like there is momentum.”  “Last year, Fisher’s mother called her daughter nearly in tears because she was told that she would have to work what is called a split shift on Thanksgiving Day, meaning she had to spend two chunks of time at work.”  “She was not going to be able to spend any real time with our family,” Fisher said.  “To hear her on the verge of tears really infuriated me, to think why are they doing this to people, they need time to be with their families.”  This is the one holiday where the whole family gets together: her mother’s brothers, sisters, nephews, nieces.  “Thanksgiving is pretty much the time of year we all get together,” she said.  “It’s that frustration that sparked the petition.”  “I wanted to bring to their attention to it because I know it can’t just be her,” she said.  And if the signers are any assistance, it seems like she’s not alone.”  “I used to work at Kmart and missed many holidays with my family.  It is not volunteer work, it is required,” reads one.  “I used to work at Kmart; actually, I worked there for five years, working all of their ridiculous holiday hours.  There are no volunteers, and some Boston Market dinner did not make up for the time missed with my family,” reads another.  “Workers told the Huffington Post last year that their requests to take the holiday off were denied.  Fisher stresses that it isn’t her mother don’t want to work holidays or difficult shifts.”  “She knows she works retail and has to work the crappy hours,” she said.  “But she says that at least her mother’s store in the Pennsylvania/Delaware area, workers hasn’t even been officially told of the store’s 6:00am opening.  They’ve only found out through the news let alone what the schedule might be for the holiday.”  “She has no idea whether they’re going to be required to work, no idea if they’re going to be hiring more people for seasonal work,” she said.  “There have been times when the schedule wasn’t posted until Friday at midnight for a week that starts on Sunday, so it could come down to the wire.”  “She could be hearing about it as soon as tomorrow or she could be hearing about it in a week,” Fisher explained.  “She doesn’t know and nobody knows.”  “The store has also claimed that shifts will be staffed by volunteers, but Fisher says that’s not the case at her mother’s store.  There hasn’t been any sign-up sheet or calls for people to opt in.  And last year when she told her manager to plan not to have her at the store for her second shift, her mother was told she would get written up as a no show.”  “It seems people are afraid of losing their jobs or getting in trouble if they’re not going to do it,” Fisher said.  “When asked about whether Kmart has told employees of its early Thanksgiving hours, allowed some to volunteer, given workers their schedules for that week, or will allow them to opt out of working that day without being disciplined, a company spokesperson responded, “Our stores do their very best to staff with seasonal associates and those who volunteer to work holidays.  All associates are compensated time and a half pay for the hours they work on Thanksgiving Day.  We want to express deep appreciation in advance who will be working Thanksgiving evening and the day after Thanksgiving.”  “Plans haven’t been made yet for how the petition will be delivered to the company.  But Tim Newman, campaigns director at Coworker.org, said, “As more Kmart employees begin to sign the petition, I imagine they will work together with their family members (like Jillian) and other supporters to ensure that their message is heard by Kmart executives,” adding, “with Thanksgiving approaching quickly, I’m sure there will be additional activities organized soon.”  “Some similar petitions have popped up on Change.org, while a Facebook group called Boycott Black Thursday has more than 80,000 likes.  They are protesting the growing trend of retailers opening on Thanksgiving, rather than waiting for Black Friday: this year 12 brands have said they’ll be open.  In the meantime, Fisher’s mother keeps waiting to hear whether her holiday will be ruined.”  “My Mom’s worked for Kmart for 21 years,” Fisher said. “She wants Kmart to let her know whether or not she will be working so she can make plans.” 

Covert (2014) also did another article about Target threatening their employees to be terminated if they don’t work on Thanksgiving.  He says,

Justin Mills, a four-year Target employee, is very fortunate to get the day off after talking to his manager.  He was supposed to work a split shift that day but the manager was nice enough to allow him to spend time with his family.  Given that the store will open at 6:00pm, meaning that many employees will have to come in at 3:00pm or earlier to set up the store, not everybody can expect the same treatment.”  My management team did work hard to meet people’s preferences, but not everyone will get what they want since the store is opening early for a long period of time,” he told Think Progress.  “That treatment is the reason why he started a petition on Change.org.”  “I decided to make the petition when I found out that other businesses were opening at 6:00pm on Thanksgiving,” he said.  “So far 12 national chains, including Target, say they will open on the holiday with some stores even opening for the entire day.”  “I’m worried that Target would jump on the bandwagon so I decided to make the petition that urged them to stay closed,” Mills said.  “His fears played out, and while he will be able to spend the day at home with family and friends, many of his coworkers have to work on Thanksgiving.  He was originally hired four years ago as a seasonal employee.”  “When I first started, Black Friday started around 3:00am on Friday.  Every year, the store opened earlier and earlier,” he said.  This year, he said, “There are many employees that have to work on Thanksgiving.”  In his petition, he writes, “As a Target employee for 4 years, I haven’t been able to fully enjoy the holiday season with my family.  I usually had to leave in the middle of my Thanksgiving dinner.”  “As with Kmart employees, who say they are banned from asking for days off around the holidays, Mills said that no one at Target is allowed to request to have Thanksgiving off.  “Management does take people’s preferences for working that day, but nothing is cast in stone,” he said.  “If management feels like they need you at a certain time, you will most likely be scheduled then.”  “Those who get scheduled but want to stay home to celebrate with their families are screwed.”  “On Thanksgiving and Black Friday, no one is allowed to miss work,” he said.  “We were told that it could lead to termination.”  “He was on the clock for Black Friday, and even though he was very sick, he worked his 10-hour shift “due to my fear that I would be out of a job.”  “Kmart employees also say they have been told they’ll be fired if they don’t show up and have shared photos of signs posted around the store telling them they can’t request holidays off.  A Target spokeswoman responded to Mills’s allegations that workers risk losing their jobs if they don’t show up and no one is allowed to take days off during the holiday season by saying, “There is no blackout.  The holiday season is peak season, so we hire a lot of staff and hire a lot of temporary members as well.”  She added, “We absolutely reach out to every team member to understand their preferences and build a schedule around the needs of the business as well as the needs of the team.”  “She said that the “large majority” volunteer to work on the holidays, saying they love it.  A lot of people really seek to do that.”  “Mills’s petition clearly has waked a lot of people up.  As of Thursday morning, it had more than 92,000 signatures.  That success has taken him by surprise.”  “To be blunt, I didn’t I think my petition would not be successful,” he said.  “For almost a week, it only stood at 3 signatures.  Then in one day, it had increased to 500 signatures.  I thought that was amazing.  When I woke up the next morning, I was speechless; it increased to over 18,000.  That was when I realized that my actions could make a difference.”  “It’s also impressed his fellow employees.  “Many of my coworkers are very supportive and appreciate that I’m standing up for them,” he said.  “Many of them don’t like the notion of working on Thanksgiving, so they are supportive and think what I’m doing is awesome.”  “He is unsure that his petition will elicit a response from his employer.  The target spokeswoman responded by saying, “We as a business really take into consideration what we’re hearing from our guests in terms of when they want to shop.  We’ve seen over the past several years a strong response to being open on Thursday.  We respect his opinion and right to express it but we will be open on Thanksgiving starting at 6:00pm.”  “But he’s hoping it can influence those shoppers.  On his petition, he writes,” “Signing it alone is not enough; please do not fall for the hook, line, and sinker.  By adding insult to injury, the meaning of Thanksgiving will fade into the sunset and it will only be known as another shopping day.”  “Shoppers can instead shop the 17 stores that stood their ground and closed on Thanksgiving.” 

I salute the person who created the Boycott Black Thursday page on Facebook because it is not right for some retailers to take away employees’ time spent with their loved ones.  Not all retailers have that mindset, but enough of them do.  This is deplorable for Kmart and Target to force their employees to work on Thanksgiving and threaten to take their jobs away if they don’t come in to work that day.  Is it the end of the world if some retailers to take one day off to allow employees to spend time with their loved ones?  It doesn’t make sense for corporate retailers such as Target, Macy’s, JCPenney, Best Buy, Staples, Kmart, Wal-Mart, Office Depot, Office Max, Big Lots, and Sears to open on Thanksgiving and force employees to be away from their families just to make money.  Worse, they are already have money and it comes from their customers.  Without them, those stores wouldn’t even exist.  This is just corporate greed destroying a sacred holiday about being thankful for the things we have and spend time with our families. 

At Jason’s on the Lake Bar & Grill, I believe in family and my customers; therefore, I will be closing my doors on Thanksgiving to allow my employees to spend time with their families.  I believe that family comes first before profits.  I believe in putting my customers and employees first before anything because my restaurant would not exist if it wasn’t for them.  Nobody should be forcing anybody to work on Thanksgiving; therefore, I’m glad that lots of people are standing up and fighting for what’s right.  Some people will argue that nobody is protesting against hospitals, fire, and police departments because they have to work on Thanksgiving; furthermore, a lot of people should be protesting about them being open on Thanksgiving as well as the retailers.  That is an invalid argument because hospitals have to stay open because people’s lives are at risk; therefore, they have to make sure that people get proper treatment and care.  If the hospitals closed, then many patients would have died due to lack of proper healthcare.  Then they would have got sued for that so why would some people even make that comparison?  Emergencies can happen at any given moment; therefore, fire and police departments have to be open that day.  If there was a fire at somebody’s house or somebody committed a crime on Thanksgiving, then the firefighters and/or the police officers would have to be on the scene.  Some people could have been severely injured by a fire or some people could have been shot and killed by other people committing crimes if fire departments and law enforcement closed on Thanksgiving.  Healthcare workers, firefighters, and police officers are there to save lives.  Retail is not a life or death situation so nobody should compare that with healthcare, emergencies, and law enforcement.  Hospitals, fire, and police departments are emergency services.  Retail is not!  So it doesn’t make sense for some people to even make that comparison.  Are we going to die without an XBOX 360, or a flat-screen TV?  No, because those are wants.  Are we going to die without food, shelter, and water?  Yes, because those are needs.  So let’s stop comparing retailers to emergency services because they are not the same!

Kmart and Target and some of these corporate retailers deserve to go out of business for not treating their employees with respect.  Walden Galleria in Buffalo New York deserves to lose a lot of revenue for fining other retailers for closing on Thanksgiving.  Thanksgiving is supposed to be a time to give thanks to God for all he has done for us!  They can afford to close their doors on Thanksgiving because they are opened the rest of the year.  Those same stores forcing their employees to work have to work on Thanksgiving have an online presence as well.  Did they forget that people can shop online on Thanksgiving if they want a head start on their Christmas shopping?  They would have made more money if they allowed their employees to spend time with their families.  The customers would have also received better service on Black Friday and benefitted better if they closed on Thanksgiving.  I’m afraid that this trend is going to get worse unless somebody decides to take a stand and I’m thankful for the protest page on Facebook.  If all of us kept our money in our pockets on Thanksgiving and support other retailers that care about their employees, then those twelve retailers opening on Thanksgiving will get the message and then their employees will finally have a chance to spend Thanksgiving with their friends and family.  In other words, we can reclaim Thanksgiving as a sacred holiday and the purpose of the holiday by protesting against the unfair business practices of Kmart, Target, Macy’s, Office Max, Office Depot, Staples, Sears, JCPenney, Best Buy, Kohl’s, and Wal-Mart. 

Hussain (2013) talks about the damaging effects of materialism in his article on Life Paths 360 titled “The Damaging Effects of Materialism.”  He says, “We are hasty and greedy by instinct.  We always remain in the hunt to be the best.  Our irresistible urge to get the best for us has made us materialistic, making us machines with no emotions or feelings.  We are only interested in making more and more money which contradicts our religious and moral values.  This irrational materialism has damaged our moral, religious and spiritual values to a huge extent.  The love of money has made us avaricious.  We hardly realize the fact that our desires are infinite.  The more we get, the more we want.  The more we have, the more we want.  And for this reason, we never have it all.  The tragedy of human history is decreasing happiness in the midst of increasing comforts.  If one only wanted to be happy, this could be easily achieved, but we wish to be happier than other people, and this is always hard, for we believe others to be happier than they are.  The tentacles of materialism have firmly gripped us.  This menace has deprived us of our true, genuine and loyal friends.  In the age of materialism, it is hard to find sincere friends.   Now, money and personal wealth have been the requirement of our friendship.  The more influential and wealthy we are, the more friends we are surrounded with.  In fact, these all friends of ours are so-called and insincere.  They stick to us until they get what they want.  Once it is achieved, they flee from us.  Materialism has drifted us away from our religion.  The religious values are on the decline.  We hardly care about them; rather we have become indifferent to them.  This I don’t give a rats’ behind attitude towards are religious values is condemnable.  It has deprived us of natural beauty.  How true Wordsworth was when he said, “The world is too much with us.”  Excessive materialism has turned our peaceful world into chaos.  Now, we witness terrorism, extremism, sabotaging, and other societal evils due to increasing materialism.  We have lost inner happiness.  Material luxuries have failed miserably to give us true happiness and peace.  It goes without saying that life with luxuries without peace of mind and inner happiness is of no meaning and value.  Therefore, excessive interest and urge of worldly success will serve no merit.  It further distorts our vision.  It must be borne in mind that this world is ephemeral.  The success here means little, for the real success is the success in the afterlife.  It is our responsibility to not let materialism control our lives and blur our vision of true success in the life to come.” 

Tuttle (2013) explains the main reason why some stores are opened on Thanksgiving.  He says,

Macy’s has been getting a lot of criticism for announcing that the store will open its doors to shoppers on Thanksgiving for the first time ever.  But because its retail competitors are doing the same and because our shop-anytime-anywhere culture demands it, the department store probably no choice but to follow suit.  This past week, soon after the store announced it would open its doors at 8:00pm on the night of Thanksgiving, the masses began denouncing the move as greedy, misguided and unfair to the employees being forced to work on a day reserved for family.  “Please write an obituary because I think that this death needs to be acknowledged,” one observer told Chicago’s Daily Herald upon hearing Macy’s decision, giving voice to a sentiment felt by many.  “It is the death of Thanksgiving.”  Despite the outrage, neither Macy’s move nor the death of Thanksgiving should come as much as a surprise.  In early October, word was out that Macy’s had circulated a poll among employees to see if they might be called into work whether they like it or not.  What’s more, while opening its doors on Thanksgiving may be unprecedented for Macy’s which has previously opened a few hours later at midnight.  Several retailers are accustomed to the tradition of launching Black Friday sales on Thursday evening.  Last year, Wal-Mart, Target, and Toys R Us were among the stores posting Black Friday deals on Thursday night, during what might otherwise be considered a time spent with friends and family.  Other retailers are already joining Macy’s in announcing Thanksgiving openings.  South Florida’s entire Saw grass Mills Outlet Mall will join the bandwagon and stay open for 26 hours, according to the Sun Sentinel.  And within the days of Macy’s announcement, JCPenney executives said they, too, would follow suit.  The case of JCPenney presents the clearest explanation for why retailers and department stores in particular are running the risk of angering workers and alienating their loyal customers by opening on Thanksgiving night.  There are many reasons why JCPenney is struggling with rumors of bankruptcy swirling and a stock price at 30 year lows.  One is that shoppers didn’t respond well to the retailer’s attempt to stop playing the usual nonstop promotion/door-buster/wacky-hour games practiced by the competition.  A year ago, then CEO Ron Johnson decided that JCPenney would largely tiptoe around the madness, and that Thanksgiving should be reserved for families.  Stores wouldn’t open at 4:00am on Black Friday, but more at a reasonable hour (relatively speaking) of 6:00am.  While prices would be good, there would be no coupons or absurd, over-the-top discounts.  For the most part, consumers reacted to the fair and square offers and policies by heading directly to the competition.  After last years’ experience and with its back against the wall, JCPenney now has no choice but to resort to the extended holiday hours and bait-and-switch tactics it tried to steer clear of.  Like many retailers, JCPenney is not portraying its decision to open on Thanksgiving night as one of desperation, nor as a greedy play to even encourage even more consumerism at the cost of ruining American family tradition.  Instead, company spokespeople say that Thanksgiving hours and promotions exist simply to make customers happy.  “Last year, we opened much later than the competition and our stores saw a lot of frustrated customers tap our doors wanting to shop,” JCPenney spokeswoman Daphne Avila said to the Dallas Morning News.  “This year, we decided we weren’t going to let those opportunities pass us by.” In a press release, Macy’s also pointed the finger at shoppers demanding Thanksgiving hours as an explanation for this year’s change.  “In response to interest from customers who prefer to start their shopping early,” the company stated, “most Macy’s stores will open on Thanksgiving evening, consistent with many other retailers.”  It’s convenient for retailers to subtly, delicately pass the blame for the death of Thanksgiving onto shoppers.  Such an explanation might seem underhanded if it weren’t largely true.  The truth is that stores wouldn’t be open if it wasn’t in their best business interest, just as stores wouldn’t launch holiday-season deals in September if shoppers didn’t have an appetite for it.  Stores don’t need all consumers, or even a majority, to like the idea of shopping as a justification to open early.  All they need is a sizable number of fanatical shoppers, and clearly, that taken care of.  The results of a new American Express survey indicate that more consumers what to do their holiday shopping earlier.  27% said they’ll be done by December 1, compared with 24% last year.  Consumers are also becoming more comfortable with the idea of shopping on Thanksgiving, if not in person, than certainly online e-mail inboxes are sure to be flooded with special offers on the morning of Thanksgiving because retailers know nearly everyone has the day off.  “Thanksgiving has become a marquee day for online shopping,” Keith Mercier, associate partner with IBM’s Retail Center of Competence, told Market Watch, citing information indicating that Thanksgiving e-sales have grown 132% over the past five years.  Because of all this, “it’s probably smart for Macy’s to be open on the night of Thanksgiving,” Britt Beemer, founder and chairman of America’s Research Group, said to the Chicago Sun-Times.  Many shoppers understand that stores like Macy’s and JCPenney are only doing what makes sense for them, given the realities of today’s retail industry.  If anything, some don’t think that Thanksgiving is being ruined by retailers opening their doors, but by the shoppers who play along and show up.

Sager (2013) explains why Black Friday is an American phenomenon in his article on the Progressive Cynic.  He says, “Black Friday is an American phenomenon, where millions of deal-seeking leave their houses after Thanksgiving dinners in order to capitalize on special sales that many shops run.  It is a purely consumerist phenomenon which kicks off the Christmas shopping season with the largest single shopping day of the entire year.  For most of its existence, Black Friday has started at midnight on Friday and continued on throughout the day.  People would rush out at midnight in droves in order to snap up the most desirable gifts and best deals because these things would be gone later in the day.  Unfortunately, a combination of an economically desperate population and amoral corporate profit-chasing has led to a situation where the Thanksgiving holiday is being overshadowed by Black Friday.  Christmas shoppers are desperate for deals because they are in an unstable economic situation and this increased demand has enticed corporations into opening their doors on Thanksgiving Day.  Huge numbers of Americans workers’ Thanksgivings were cut short in 2013 when their employers forced them to work.  Large retailers, including but not limited to, Wal-Mart, Staples, Best Buy, Old Navy, Toys R Us, Target, Macy’s, Kohl’s, and JCPenney forced their workers to open stores as early as 6:00am on Thanksgiving morning for the impending Black Friday shopping rush.  While the exact number of workers affected is unknown, it is easily in the millions.  Wal-Mart alone forced approximately 1 million people to work on Thanksgiving night.  In addition to retailers, many restaurant chains (e.g. Pizza Hut) forced their employees to work on Thanksgiving.  The move by corporations to open earlier for Black Friday not only affects workers, but also their families.  A ripple effect begins with the workers and reverberates through family structures, depriving people of the traditional Thanksgiving dinner with their families.  The creep of Black Friday into Thanksgiving is by no means an entirely new phenomenon (e.g. Old Navy has been forcing its employees to work on Thanksgiving since 2009), but it has gotten far worse in recent years.  The Black Friday shopping creep is largely due to an increased desperation in the American public for ways to save money.  Corporations are reacting to consumers’ increased need for sale prices with the rational and amoral tactic of securing more labor and opening earlier they couldn’t care less that workers might desire a holiday with their families, because they only see the potential for dramatically increased sales.  As demonstrated in the Mother Jones graph, big retailers’ push to expand Black Friday began to accelerate during 2009, in the immediate aftermath of the 2008 economic crisis.  After the crash, people had far less disposable income (or ability to sustain debt), thus the blowout sales which only happen during Black Friday became a virtual requirement for many people to sustain the same levels of holiday gifting that they are accustomed to.  People don’t leave their homes after Thanksgiving in order to fight other people over discounted items while getting stabbed, tazed, or even shot by other shoppers if there is a viable alternative.  If the economy were doing better and Americans were getting paid enough money, then they would be more secure in their ability to buy presents and would have less of a desire to brave the Black Friday mobs.  Economic desperation not only affects the consumer side of the Black Friday creep, but also the employee side.  Employers like Wal-Mart are secure in their ability to compel workers to work on Thanksgiving because they know that workers are desperate to keep their jobs.  While losing a family dinner during a holiday could be looked at as trivial in the grand scheme of things, it is indicative of an extremely unfair pattern.  Corporations are exploiting the desperation of American consumers and employees in order to turn a huge profit.  They are trampling on the lives of workers if it makes them a couple of dollars more in profit and there is little that workers can do to fight back.” 

I agree with three authors because the commercialization of the holiday season is promoting materialism and greed among consumers and corporations.  We are responsible as consumers for Macy’s, Target, and other corporate retailers for opening on Thanksgiving because we have been brainwashed by the media to skip Thanksgiving dinner with our families to purchase items we don’t need.  Most people are materialistic that they will fight other shoppers just for a deal on sale items which further destroys the meaning of the season.  Many people would camp outside in the cold just to be the first ones inside to take advantage of sale items.  No wonder why many stores are deciding to open their doors on Thanksgiving.  It’s because of people getting violent over items that are going to be on sale throughout the holiday season.  Why are we so focused on being the first one to save money on material goods instead of spreading good will to all people?  It is a mindset that continues to blur the meaning of the holiday season.  Materialism has replaced the birth of Jesus Christ which is continuing to destroy the meaning of the season.  A person taking another person’s life for a sale item is just plain wrong which further destroys the excitement of the season. 

I love shopping on Black Friday because of the atmosphere and the Christmas music in the background.  When I do shop on that day, I shop for my family first.  If I have money left over after I got all of my gifts for my family, I would buy something for myself.  I’m not going to camp outside nor run people over just to get a particular item on sale.  If the item is not there, then I’ll go somewhere else or get it some other time.  I’ll even purchase the item online if I need to; thus, I’m just going to enjoy myself on Black Friday and think about my family.  There is no need for that kind of behavior especially during the holiday season.  There are going to be sales throughout the season; therefore, people should just enjoy themselves and make the shopping season enjoyable for everybody. 

Not all people are materialistic and violent especially during the holiday season, but a large amount of people are and that’s sad.  The commercialization of the holiday season has warped us to believing that accumulation of material things are the focal point of the season.  Then people are in debt when the season is over in January and more stressed out due to high credit card bills and loss of cash.  It is nice to have nice things, but we don’t need to waste our money on them.  We need to step back and realize that Jesus is the reason for the season; we should be spending more time caring for people in need instead of wasting our hard earned money purchasing frivolous things.  We can’t continue to allow the commercialization of the season to blur the true meaning of the season.  We also have to stop letting the media guilt us into buying more stuff especially during the holiday season. 

I would have loved to customize my DIRECTV package by eliminating the shopping channels from the lineup because I don’t want to waste my money buying things I don’t need.  I would rather use my money on experiences such has going to the movies, going to new restaurants, going on weekend getaways at a nearby hotel, and traveling.  I enjoy doing those activities better because it provides long term happiness which allows me to meet new people and create positive memories that will last a lifetime.  Material things provide short-term happiness; therefore, they will depreciate in value making me less happy than before so I would not focus my attention so much on that.  I would focus my attention on inviting my family over for Christmas because they have not been to my house in a long time and going to the Best Western Sterling Inn in Sterling Heights for their New Year’s Eve event.  I love buying and receiving gifts from my family, but having my family over to my house and going to the Best Western Sterling Inn is even better.  Volunteering at soup kitchens and food banks are even better as well because God has blessed me with so much and I want to use them to bless other people.  I’m not going to allow the commercialization of the holiday season to distract me from the true meaning of Christmas; thus, I’m going to maintain an even balance of shopping for my family and helping those in need this holiday season. 

There is more to the holiday season than accumulating material wealth.  It is about the Birth of Jesus and caring for people who are less fortunate.  The media continues to bombard us with advertisements and most people are falling for it.  If we didn’t allow the media to persuade us into materialism, some retail stores won’t need to open on Thanksgiving.  Thanksgiving would have remained a sacred holiday for many people to spend time with families and friends and giving thanks to God for all he has done for us.  Black Friday would have been celebrated on Friday instead of Thanksgiving.  In other words, if we weren’t so busy harming another person just for a sale item and running people over, then the holiday season would not be in the condition that it’s in right now.  People have the right to choose whether they want to shop on Thanksgiving or not.  My purpose of this argument is not to stop people from shopping on Thanksgiving.  My purpose is to get people to understand the true meaning of the holiday season.  If many people want to sacrifice their time with their families and shop on Thanksgiving, then that’s their right.  I hope they enjoy themselves and be safe.  I won’t be shopping that day because I will be spending time enjoying great food and football with my family.  I will be doing my Christmas shopping the Friday after just for enjoyment and the excitement of the season.

The commercialization of the holiday has affected our children in a negative way.  For example, Tarico (2013) explains why Toys R Us is poisoning children’s minds with materialism which has a negative effect on them.  She says, “In the past few weeks, America’s biggest purveyor of pink plastic has unveiled their plan for the 2013 holiday season.  In the process they probably revealed more than they intended to.  What Toys R Us exposed was a cynical willingness to feed the worst in kids and parents if it feeds their corporate bottom line.  Their opening move was a Thanksgiving message to American families: Skip the Thanks-giving and go straight for the feeding frenzy.  At the beginning of November, Toys R Us announced that they would be open on Thanksgiving Day.  A full 24 hours to savor bounty and express gratefulness in the presence of family and friends?  What a wasted opportunity!  Why start the bargains the day after Thanksgiving when you can start them the day of?  The second move was that they hit the airwaves with a TV ad aimed at contrasting the dull boredom of nature’s gifts with the wonder and joy of Disney princess dolls and Transformers.  In the ad, listless kids on a science field trip, one where they will be visiting a local forest, are told instead that they get a shopping spree at Toys R Us.  The bus full of children erupts!  As Stephen Colbert put it, “This commercial shows kids the ‘great outdoors’ is nothing compared to the majesty of a strip mall.  And they still get some nature because, remember, that confetti used to be a tree!”  The Toys R Us two-part act, by design, has the effect of reverse alchemy of turning gratitude and wonder into greed.  I feel full, I feel loved, I feel blessed, I feel content and what a cool world we live in get transformed into I want, I want, I want.  Must have bargains, must have toys.  What’s particularly painful about this transformation is that psychologically it also turns wealth into poverty.  Beyond the basics of food, clothing, shelter, and health, our sense of well-being is relative.  We compare what we have now to what we had in the past, what our ancestors had and what our neighbors have.  Together, these give us a sense of what we could or should have.  The primary goal of advertising is to change that to make us think that we could and should have more. 

Psychologically, advertising works by impoverishing us, by creating want in every sense of the word.  Want means desire as in I want you.  But it also means lack, as in the old proverb, for want of the shoe, the horse was lost.  It also means destitution as in nobody should go wanting.  The feeling of wanting is a feeling that we are incomplete, inadequate, and unfulfilled.  Madison Avenue exists to amplify those feelings; and the Toys R Us ad department exists to amplify them in children and parents.  Thanks-giving, meaning consciously cultivating an attitude of gratitude does the opposite.  To quote the Wisdom Commons, “Gratitude is acknowledgment of all that we have been given.  When we focus on the abundance in our lives, we discover greater capacity for generosity, cheerfulness, and contentment.  Some of life’s best gifts are hand-me-downs, and the Wisdom Commons hold pages of handed down insights about gratitude.  They come from individuals and sacred texts, saints, and atheists, all of whom bear witness to the transforming power of giving thanks.  None of them express gratitude for the transforming power of pink plastic.  Scattered among the nuggets of received wisdom are words for parents who want to help their children feel rich and blessed regardless of their bank account.  Messages like these are antidotes to the sense of insufficiency that Toys R Us seeks to promote in our homes and families.  As we struggle for ourselves and our children to resist the contagious frenzy of Black Friday, the hypnotic idea that we can buy happiness on the cheap, it helps us to remember what is at stake and that the gifts that really matter don’t come in boxes.”


I agree with Valerie Tarico on the fact that the commercialism of Toys R Us and the media has indoctrinated our children to want more material things instead of being thankful for the things they have.  Worse, some parents buy into the material hype of the season by putting themselves in debt by buying and giving them everything they want.  That is the reason why we have some spoiled children during the holidays.  The media is brainwashing them into believing they are not satisfied if they don’t get everything they want for Christmas.  Last year, I saw a screenshot from a comedian on Facebook featuring tweets from some kids who bad mouthed their parents on social media just because they didn’t receive the right gifts.  In other words, some children complain on social media on Christmas Day because their parents didn’t give them exactly want they wanted for Christmas or they didn’t give them everything they want for Christmas.  When I see kids complain and disrespect their parents on social media just because they didn’t get every item off their Christmas list, it makes me sick to my stomach because it shows lack of appreciation for the things they have and lack of gratitude to their parents that go out of their way to meet their needs.  There are people in the world that don’t have food to eat, clothes to wear, a bed to sleep in, a warm place to live, access to clean water, and friends and family that love and care about them.  Some of them claim that their Christmas is ruined because they didn’t get the latest toy or the latest piece of technology on the market.  Yet, there are people who didn’t even have a Christmas due their lack of basic needs and some kids and teens are complaining about iPhones, MacBooks, tablet computers, and other pieces of expensive technology. 

My family members would have spanked me if I bad mouthed them on social media just because they didn’t have enough money to get me everything I wanted for Christmas!  They would have embarrassed me on social media if I complained about getting the wrong gift for Christmas!  My family members are not perfect, but they made sure that I was okay and they went above and beyond the call of duty to provide for me!  They raised me on moral values and taught me the meaning of respect.  I wouldn’t be where I’m at today if I wasn’t for them.  I have seen videos of some children and teens throwing temper tantrums and disrespecting their family members just for not getting everything they want for Christmas.  That is why many people believe that this generation is a lost cause because some children and teenagers have no respect for authority especially during the holiday season.  When parents get caught up in the hype of the media by buying everything they want, they create selfish and ungrateful monsters!  That is the reason why a lot of children are disrespectful to their elders and authority.  A lot of parents are allowing the media to raise their children and instilling them with values of materialism especially during the holiday season.

Not all parents believe in the mindset of spoiling their children especially during the holidays and not all children are materialistic, entitled, spoiled, and disrespectful especially during the holidays as well.  But a lot of them believe in the hype of spoiling their children during the holidays and a lot of children especially this day and age believe that their parents owe them something during the holiday season.  I ask the question, why are some parents so inclined to give them everything for Christmas?  At the same time, why are some children having difficulty understanding that Jesus is the reason for the season?  There are some things that I want for Christmas.  For example, I would like a stereo with an iPod dock for the living room because it is time for an upgrade.  The stereo we have now has been in our living room since 1997 and it is hard to see the clock because the light is very dim; therefore, I believe that it is time to upgrade our stereo in the living room.  I also would like a desktop computer for my bedroom because my laptop is starting to show its wear and tear and if my laptop has been infected by a virus, I can still have access to a computer and get my work done.  I would also like a couple of nights at the Best Western Sterling Inn for their New Year’s Eve event because it’s a lot more fun celebrating it with people instead of celebrating it myself.  I get the opportunity to make new friends and while celebrating the New Year.  If I don’t get those things for Christmas for some reason, then I’m not going to worry about it.  I’m okay as long as I get to spend the holidays with my friends and family.  My family members don’t have to give me anything for Christmas, but they do because they want to.  If I don’t get those items that I described for Christmas, then I will get a job and save my money and purchase them myself.  As long as I have a roof over my head, food in my stomach, clothes on my back, access to clean water, and family and friends that love and care about me, I am satisfied.   Some children and teenagers need to understand that the world doesn’t owe them anything; in addition, they need to understand that there are people who are less fortunate than them and they need to appreciate them because they go above and beyond the call of duty to provide for them.  They have to understand that the meaning of the holiday season is not about them getting XBOX’s and the latest piece of technology on the market.  It is about the Birth of Jesus who came into the world to save us from slavery, to sin, to death.  Parents must be careful not to sacrifice their budgets by buying their children everything they want for Christmas.  They have to balance between giving them gifts and teaching them the true meaning of the holiday season.  Parents need to take action if they see or hear them throwing temper tantrums or disrespecting their family members and friends just because they didn’t get everything they want for Christmas. Parents have to teach them that they can’t get everything they want and they have to teach them the meaning of hard work.  There would be lots of peace and good will to people during the holiday season if parents would not spoil their children during the holidays.  There wouldn’t be an influx of disrespectful children especially during the holidays if they understood the true meaning of the holiday season.  The world would be a much better place if we didn’t allow the media to brainwash our children with materialistic values; therefore, there will be more children showing compassion to other people and more grateful children in the world if we stopped encouraging materialism in our children. 

Slide (2011) explains the ten easy ways to teach children the true meaning of the holiday season.  She says, “The best part of the holiday season is that it brings out the best in people.  Many people give their time, money, and love to family, friends, and people who are less fortunate.  The opposite side is that this time of the year can also bring out the worst in people because of their greed and materialism.  Black Friday is a day when people get violent and trample people over just to get a particular item on sale.  As adults, we can (and should) serve as better examples to the younger generation.  So how can we teach our children not to be greedy in a culture where whoever has the most toys wins?  It’s not easy and it takes some initiative on our part, but it’s well worth it to teach our children to value compassion over materialism, and to care for other people.”  She provides ten tips to teach our children the true meaning of the holiday season.  “Set a good example, volunteer your time, make your kids earn money, limit the number of presents you give, emphasize the reason for the season, explain your holiday budget, give away old books and toys, involve your kids in the gift-giving process, create holiday traditions that doesn’t involve gifts, and always say thank you.  The holidays are a busy time, but don’t let that distract us from teaching our children the true meaning of the season and being grateful and giving people.  Realize, however, that our children are often egocentric by nature and can become master manipulators.  Make sure you don’t let them guilt you into giving them everything they want and mean what you say.  For example, don’t tell your sons and daughters you will give two gifts and then buy them five.  Stay strong and know that the effort you pour into your children and the good example you set will pay off in the near future.”

The holiday season is a wonderful time of the year.  It has both positive and negative effects on people.  It is a time for families to get together and fellowship with each other.  It is a time where people can enjoy the Christmas specials on TV, and it is a time where people and go shopping and buy gifts for their loved ones.  It is also a time where people can care for those who are less fortunate.  We must not allow the media to distract us from the true meaning of the season.  We must strike an even balance of buying gifts and helping those in need this holiday season.  We must always give thanks to God for all that he has done for us and remember that Jesus is the reason for the season.  We must continue to stand up for what’s right especially during the holiday season in which Thanksgiving is being replaced by Black Friday.  We have a choice whether to spend time with our families and be thankful for what we have.  We can’t allow the media to distort the true meaning of the season.  We also have to teach our children the true meaning of the holiday season.  The media and some corporate retailers are trying very hard to make Thanksgiving a commercialized holiday.  We can reclaim Thanksgiving as a sacred holiday just by spending time with our families, thanking God for all of his blessings, and putting off shopping until the Friday after Thanksgiving.  We can also reclaim the true meaning of the holiday season by maintaining a balance between buying gifts for our loved ones and caring for those who are less fortunate.  I hope everybody has a happy and safe holiday season this year. 

References

Boyd, C. (2013, November 18). The Comercialization of the Holiday Season. Retrieved November 12, 2014, from The Observer: http://ndsmcobserver.com/2013/11/the-commercialization-of-the-holiday-season/

Chittum, R. (2013, November 26). Shopping on Thanksgiving Kills Poor Workers' Holidays . Retrieved November 12, 2014, from Columbia Journalism Review: http://www.cjr.org/the_audit/what_about_the_workers.php?page=all&print=true

Covert, B. (2014, November 13). Daughter Petitions Kmart Not To Make Her Mom Work ON Thanksgiving. Retrieved November 18, 2014, from ThinkProgress: http://thinkprogress.org/economy/2014/11/13/3592276/kmart-thanksgiving-petition/

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1 comment:

  1. This is such a critical issue, Jason. It's no wonder Pope Francis decries the greed and materialism that has warped Christmas. You make some powerful points in your essay.

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